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How the NBA's controversial one-and-done mindset is changing the ad industry

on Mar 30, 2017 | 0 comments

By Claudia Caplan

In the midst of March Madness, it’s appropriate to think about how the NBA and NCAA’s “One and Done” rule has changed the game. You may remember that it used to be possible, albeit unusual, for outstanding basketball players to skip college altogether and go straight to the pros. That’s what both Kobe Bryant and LeBron James did. But the powers that be decided it would be better to force young players to spend one year in college – or cooling their heels – rather than let them go straight to the NBA.

The new rule has had a Read full story ›

Source: The Drum