By Seb Joseph

The demonisation of online media as a place where no brand is safe is muddying the fact that the chance of either a video or display ad appearing against inappropriate content in the UK is dwindling, according to a report.

The conclusion somewhat flies in the face of the current rhetoric that ad misplacement is rife online. While the Integral Ad Science report acknowledged the current appetite for greater transparency, it found that the risk of video ads being misplaced fell from 11.2% in the first half of 2016 to 8.9% in the final six months. The drop was “on a Read full story ›

Source: The Drum