By Andy Black

Carpetright has appointed retail creative agency Whippet to its below-the-line account, following a three-way pitch.

The win will see Whippet develop strategic and creative communications for the flooring retailer’s estate of 430 stores, including promotions, campaigns, value and branding.

Lynsey Crew, marketing manager at Carpetright, said: “As a brand we’re going through a period of great change and modernisation so it was important we engage a specialist agency who understands both the store environment and customer journey. Whippet Read full story ›

Source: The Drum