Honda has developed a virtual treasure hunt across its social channels which tasks users with solving a series of clues for the chance to win a 2017 Civic.
The Honda Civic Live Challenge has been created in partnership with DigitasLBi and aims to promote the carmaker’s new 2017 Civic model.
The integrated social media campaign is running over 48 hours and takes prospective customers on a virtual treasure hunt where they must decipher a postcode from a series of challenges.
During the competition period Honda will launch a series of six challenges via Facebook Live, prompting participants to visit other digital Read full story ›
Source: The Drum
Industry News