By Kyle O'Brien

Just in time for opening day for Major League Baseball (April 3), unconventional agency Funworks has teamed with video game developer Glu Mobile for a humorous campaign to promote multiplayer game MLB Tap Sports Baseball 2017, starring National League MVP Kris Bryant of the champion Chicago Cubs.

To create the ads, Glu Mobile enlisted San Francisco-based Funworks, an agency that uses social science and sketch comedy techniques to help clients align quickly behind unconventional creative.

For the MLB Tap Sports game, they had Bryant ham it up a bit for a couple of 30-second spots. In “Pop Read full story ›

Source: The Drum