BuzzFeed News is set to open local-language bureaus in Mexico and Germany this year as part of the publisher’s bid to attract a global audience, editor-in-chief Ben Smith has revealed.
The digital media company will hire journalists in the two countries to cover local news in their native language. Certain stories that have global resonance will be translated into English and distributed more widely across the BuzzFeed portfolio.
The expansion comes ahead of the two countries’ national elections, providing an opportunity for the publisher to cover the run-up to the political election first-hand. Germany’s federal election is in September, while Read full story ›
Source: The Drum
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