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Pizza Hut wraps March Madness with a 360-degree quest for pizza-ordering shoes

on Mar 31, 2017 | 0 comments

By Lisa Lacy

While some may argue the Gamecocks of the University of South Carolina are the Cinderella of 2017 college basketball, QSR Pizza Hut is inadvertently taking the sports analogy one step further by inviting consumers to find a pair of lost shoes – in a contest that ends at the stroke of midnight, no less.

That’s right: Pizza Hut partnered with immersive marketing agency Gigapixel Imaging to create the Pizza Hut Pie Tops Hunt, a 360-degree panoramic quest for swag hidden throughout Final Four venue Phoenix Stadium that will give fans a chance to win the Read full story ›

Source: The Drum