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Nissan issues siren call to consumers with Micra launch campaign

on Mar 31, 2017 | 0 comments

By John Glenday

TBWAG1 and Nissan have become partners in crime for the pan-European launch of the new Nissan Micra with the release of a short film tracking the exploits of three ‘accomplices’, the car and the couple, as they make a never-ending getaway from officials.

Directed by Joachim Black, the advert makes great use of Chilean landscapes to bring the vehicular pursuit to life, backed up by a rendition of Bonnie and Clyde soundtrack and Brigitte Bardot.

Jean-Pierre Diernaz, vice president marketing at Nissan Europe, said: “The all-new Nissan Micra launch is about to disrupt the B segment Read full story ›

Source: The Drum