Australia is the most recent market to join in the Google ad ban fray, with big spending brands pausing activity on the platform over fears around brand safety.
According to reports, Toyota and many other top spending brands said they were pausing spend on YouTube, joining a sleugh of brands in the UK that have done the same.
The concerns around brand safety on YouTube first emerged after news reports in the UK revealed that major brands were having ads served against content about religious extremists and terrorism.
Since then, brands in both Australia and the Read full story ›
Source: The Drum
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