By Teague Emery

Last week, myself and Think Jam’s team of content experts hosted a Snapchat Masterclass at Youth Marketing Strategy 2017, to a room full of marketers who were keen to understand the value of this rapidly growing, diverse platform.

The aim of our session was to demystify and contextualise Snapchat’s role in a brand’s social media strategy.

Here are five takeaways from our masterclass session…

1) You can use your brand voice to speak directly to your audience on a personal level

The temporary nature of Snapchat’s content gives you the opportunity to capture and create real, authentic and unpolished moments that those Read full story ›

Source: The Drum