By Seb Joseph

Valenstein & Fatt, the agency formerly known as Grey London, has poached BD Network’s strategy boss Lee Barber to help reposition its shopper marketing arm.

Barber, who was chief strategy and creative officer at the independent network, joins the business as planning director and will work across the shopper marketing arm that was GreyShopper as well as the wider creative business.

His remit is to help Valenstein & Fatt put a different slant on shopper marketing, one that makes the activation part of the discipline more central to marketing strategies, which is something it has tried and succeeded at in Read full story ›

Source: The Drum