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Even low interest brands can make a big impact in social

on Mar 31, 2017 | 0 comments

By Martyn Gooding

The NHS website has an entire section on managing your finances; money (or the lack of it) is the top cause of stress in the UK.

But the thing is, the financial sector has yet to seize the opportunity that digital technology allows in the field of emotional engagement. Maybe there’s something about spreadsheets; the cold hard rational approach to digits doesn’t lend itself to the emotional connectedness at the heart of successful communication.

The most accurate financial tools are useless at calibrating emotions. There is a disconnect between the tools that are available and the human Read full story ›

Source: The Drum