By Jessica Goodfellow

Mattel Creations has appointed ProjectFirst and Little Dot Studios in Russia and France respectively, to manage AVOD platforms and grow channel subscribers for Mattel’s brands Barbie, Hot Wheels, Monster High as well as cultivating new digital channels for Thomas & Friends.

ProjectFirst, a multi-channel YouTube network that creates, distributes and promotes family-friendly content in multiple languages, will manage and grow Mattel’s presence on AVOD content distribution platforms, manage its existing regional YouTube channels for Mattel content, and create a new Russian channel for Thomas & Friends.

Little Dot Studios, the biggest distributor of television content on YouTube, will create and manage a Read full story ›

Source: The Drum