AOL has partnered Multi Channel Network (MCN) to launch its global programmatic TV buyer platform, ONE by AOL:TV in Australia.
This follows similar efforts in Canada and Southeast Asia, as AOL ramps up efforts in the programmatic TV space.
This platform replaces AOL’s current offering in Australia, including a range of audience segments, features and insights for advertisers to buy premium, broadcast TV in an automated fashion.
The partnership with MCN allows trading of campaigns against targeted consumer segments from MCN’s audience measurement platform, Multiview, which fuses viewing behaviour with actual purchase data.
ONE by AOL:TV platform will see MCN increasing the Read full story ›
Source: The Drum
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