Being a digital native company in a region dominated by smartphone viewers might be a smart choice for Shopback, a Singapore-based start-up, which offers cash back for users who shop with them.
As proof of its online marketing mastery, the start-up has expanded to Malaysia, Philippines, Indonesia, Taiwan, India and Thailand since its inception in 2014.
This in part comes from Candice Ong’s, chief commercial officer, Shopback, belief in performance marketing and an obsession with data.
“We use a lot of data for our marketing efforts, and we believe tremendously in performance marketing, we make sure our marketing efforts deliver ROI,” Ong Read full story ›
Source: The Drum
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