By Stephen Lepitak

Should media agency land be worried?

Last year we were hearing about rebates in media agencies, then recently more about ad misplacement on YouTube, meanwhile the ‘big four’ consultancies, such as Accenture Interactive, are shaping up to help clients with their digital media buying needs. The recent months for media agencies have been far from rose scented.

Add to that the growth of in-house trading desks, that are one more move that could really eat the lunches of some of the media agencies, should top spending clients go down that route.

Most clients are highly Read full story ›

Source: The Drum