Airbnb made a major statement of intent for China last week when it launched its brand with a localised Chinese name ‘Aibiying’.
The name is intended to mean ‘welcome each other with love’ but many people on social media sites in China have criticised the name, with many even saying it sounds like Airbnb is selling sex toys, or is in the same line of business as Durex.
Speaking to The Drum, an Airbnb spokesperson defended the move, saying that they were always prepared for some debate around the meaning of the name.
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Source: The Drum