Google’s chief business officer Philipp Schindler has said that YouTube’s engineers have developed improved software to track potentially unsafe content in the aftermath of concerns around brand safety on the platform.
Speaking in an interview with Recode, the executive was careful not to play down the issue, but underscored the low number of companies affected, saying it has always been a “small” problem with “very, very, very small numbers” of ads running adjacent to content deemed unsafe for brands.
“If you look at it from an advertiser perspective, the error rates we’re talking about — I’m careful in saying Read full story ›
Source: The Drum
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