By Gillian West

Publicis Russia’s social experiment has won over The Drum readers to be crowned European Creative Work of the Week.

Looking to discover if people were responsible to own guns without any gun control, the experiment ran via the website webrifle.org. Following a fast registration process, those who visited the site were given a number and after waiting in line were given control of a robotized rifle which could be controlled remotely.

Closing down a small city square for a day, the experiment saw someone ‘killed’ if/when the person in charge of the rifle hit the trigger.

Out of 254 shooters one in 27 Read full story ›

Source: The Drum