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Elizabeth Banks tries to make the term ‘not-you’ happen in series of videos for Realtor.com

on Apr 3, 2017 | 0 comments

By Minda Smiley

Elizabeth Banks has been bringing her high-strung, quick-witted sense of humor to Realtor.com’s campaigns for the past three years, and the site’s latest effort is no different: in a series of spots, the actress explains to new homeowners that the hordes of strangers following them around are simply “not-yous,” or people who failed to land their dream home because they didn’t use Realtor.com.

Six TV spots mark the launch of the brand’s latest campaign, ‘Own Home,’ which will also include a digital video series and social integrations. The campaign follows last year’s ‘Dream Home. Find Home. Own Home’ effort, which included Read full story ›

Source: The Drum