A radio ad for Microsoft Outlook has escaped a ban from the Advertising Standards Authority (ASA) after complaints that it implied Outlook offered greater privacy than Gmail.
The ad began with a character who stated, “Ymay ivatepray e-mailway isway onway ofway eirthay usinessbay.” The voice-over then stated “Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your e-mails to sell ads.
“But Outlook.com doesn’t. And you can choose to opt out of personalised ads. To stop Gmail from using your e-mails, use Outlook.com. Learn more at KeepYourEmailPrivate.com and Read full story ›
Source: The Drum
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