A new global study produced by UM, a division of IPG Mediabrands, was launched today and identifies a new consumer segment in the luxury space, the “global luxury citizen”.
Entitled ‘Shared Stories: Curiosities About the Global Luxury Storyteller,’ the study, which was produced in partnership with Central St Martin’s College of Art and Design, polled data from over 1000 luxury consumers across the UK, China, Russia and the Middle East, and overlayed this with social media tracking across 65 countries.
The results revealed strong self-awareness, brand preferences and converging media behaviours and will provide brands with an understanding of how Read full story ›
Source: The Drum
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