Volvo Car UK has avoided a ban from the Advertising Standards Authority after listeners complained a radio ad exaggerated the performance of its new Volvo XC60 model.
Produced in the style of a news report the advert featured a voice-over which stated: “Half an inch of snow fell over the UK last night, putting the country in a state of emergency. In Sweden two feet of snow has fallen. Reports are everyone is … fine.”
A different voice continued, “Snow doesn’t stop Sweden. In an all-wheel drive Volvo XC60 it won’t stop you, either. The Volvo XC60 all-wheel drive, from £397 Read full story ›
Source: The Drum
Industry News