Twitter is rolling out an in-stream video buy for advertisers, meaning brands will be able to buy pre and mid-roll slots against premium content.
The platform announced the new ad unit in a blog post, saying that ads can now be aligned with highlights clips and live-streams from Amplify partners, including TV networks, major sports leagues, publishing houses and magazines, and news outlets.
“Twitter is home to brand-safe video from hundreds of the world’s top publishers,” said the company’s senior product manager Mo Al Adham, hinting that the platform is looking to pitch itself as an alternative to Read full story ›
Source: The Drum
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