Video ad tech company, Unruly Media has launched a new content testing and targeting capability to analyse the emotional impact of videos ads for advertisers in Hong Kong and Taiwan, connecting to customers most likely to engage with the ad.
The tool, Unruly EQ was launched in partnership with emotional analytics company Affectiva and music data analysis, Moodagent. The tool will give advertisers data to maximise emotional, social and business impact of their video ads.
Unruly has also launched Unruly Custom Audiences (UCA) along with Unruly EQ, allowing advertisers to target viewers with intense emotional response to a specific ad for Read full story ›
Source: The Drum
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