By John Glenday

The US Federal Trade Commission has rounded on a coterie of over 90 Instagram ‘influencers and marketers’ for failing to properly disclose when their social media posts have been paid for by advertisers.

None of the individuals were mentioned by name by the bureau which was jolted into action by a series of petitions filed by non-profit advocacy body Public Citizen which has been busily logging alleged transgressions from celebrities including Bella Hadid, Rihanna, and Michael Phelps.

In a bid to clamp down on the practice the FTC will contact those concerned directly to Read full story ›

Source: The Drum