Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.
Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.
“Tiger is a brand with real energy and bite. The brand promise of ‘uncaging your courage’ reflects its character”, said Mie-Leng Wong, global brand director of Tiger Beer at Heineken.
“It was important that the ‘uncage’ message was integral to our identity as well as our communications,” she added.
“The redesign literally uncages the Tiger from its orange roundel and allows it Read full story ›
Source: The Drum