After months of quietly shifting its suite of apps to focus on the camera, Facebook has laid out its ambitions to take the augmented reality (AR) baton from Snapchat and lay claim to the medium. But what does this push mean for marketers and the future of commerce, and as Facebook plays with the morphing of reality, where will it draw the line?
When Mark Zuckerberg pitched what he claims will be the first mainstream augmented reality platform at the annual F8 conference, the industry heard a war cry.
In the space of just an hour, when Zuckerberg announced that AR was Read full story ›
Source: The Drum
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