By John Glenday

Honda has recruited the services of creative agency Southpaw to help it drive sales of its new Honda Civic Type R, scheduled to hit garage forecourts from July.

Following a competitive pitch Southpaw will be tasked with devising a digital and social campaign for Europe to communicate the vehicle’s key characteristics to a younger demographic, commencing with a film designed to impart Honda’s history to its audience while bringing them up to speed with its latest technological advances.

Tom Poynter, group managing director at Southpaw commented: “The automotive category is in abundance of highly engaging and immersive content Read full story ›

Source: The Drum