Heineken is highlighting its brand values of bringing people together socially in a new campaign featuring a social experiment that aims to explore if the benefit of finding common ground with one another can lead people to be more open.
Launched today (20 April) the Worlds Apart film puts together two real life strangers, meeting for the first time who are divided by their beliefs. Heineken is hoping to prove that people see past a label even the most divided groups can come together to find common ground, and hopefully over a pint of its beer.
As part of the Read full story ›
Source: The Drum
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