By Kyle O'Brien

Mike Ehrmantraut, the tough-yet-caring character Jonathan Banks plays on Better Call Saul and previously on Breaking Bad, is the ultimate fixer. Banks exudes the same rough charm in a series of ads for Fram oil filters, by Chicago-based agency Laughlin Constable.

Banks is the perfect choice to play “Frampa”, the salty sage teaching the next generation of DIYers to do right by their cars in a new campaign from Fram Group. The four spots feature Frampa giving advice to younger DIY oil changers as they shop at the auto parts store and change their oil. He uses grunts, few words and Read full story ›

Source: The Drum