The UK’s TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous.
Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to purchase spots in real-time on its mobile app Sky Go, as well as in a limited capacity on video-on-demand (VOD). It Read full story ›
Source: The Drum
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