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How to make sure your brand's marathon sponsorship doesn't run out of steam

on Apr 21, 2017 | 0 comments

By Lizzy Pollott

On Sunday, more than 40,000 people – me included – will run 26.2 miles round the streets of our capital city with millions more watching on the ground and around the world.

And after a career in the agency sector, the best analogy I can make is that running a marathon can feel a bit like an extremely drawn-out pitch process: there’s the excitement at the start when you find out you’re in; the realisation of the hard graft ahead; the wobbles and self-doubt; the hours put into it, the breakthroughs and the endless practising the damn thing, over and over Read full story ›

Source: The Drum