Interpublic Group (IPG) boss Michael Roth has seemingly back-peddled on how much of a threat he perceives management consultancies to be, saying in a few years the holding company could “partner” with one.
Last month, at the 4A’s Transformation Conference, Roth suggested that the likes of Accenture – which has acquired a raft of digital, creative and analytics agencies in recent years – are trying to get into advertising “because their own business isn’t doing particularly well.”
On a conference call with analysts today (21 April) to discuss its first quarter results, around half of the questions posed referenced Read full story ›
Source: The Drum
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