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Burt’s Nature showcases the Burt of Burt’s Bees in VR

on Apr 22, 2017 | 0 comments

By Lisa Lacy

“A good day is when no one shows up…and you don’t have to go anywhere,” says Burt’s Bees co-founder and namesake Burt Shavitz in the 2013 documentary Burt’s Buzz.

This statement is a fairly good window into the life and times of the photojournalist turned beekeeper turned brand ambassador.

Shavitz died in 2015 – and even though CPG giant Clorox bought his eponymous personal care company for $925m in 2007, the Burt of Burt’s Bees – and his “quiet, uncomplicated life in nature” – remains core to the brand’s identity, too.

And that’s Read full story ›

Source: The Drum