By Jennifer Faull

Pinterest is set to launch its first major ad campaign in the US this summer as it looks to show that it’s not a social network.

Chief executive Ben Silbermann this week said that the company’s biggest challenge is getting people to understand that Pinterest isn’t a social network, saying it wants to be seen as a visual search engine.

“The hope is that you’ll get ideas for your real life, and you’ll close the app, get off your phone and try those ideas,” he said in an interview with Bloomberg.

It is now mulling a significant spend on out-of-home, digital Read full story ›

Source: The Drum