Kopparberg has enlisted creative agency Certain to design a distinctive glass to accompany the launch of its new Raspberry Smooth draught cider in the UK.
The glass was made using laser printing and features copy telling the story behind the Swedish drinks maker’s ‘Fanga Dågen’ – ‘seize the day’ – brand positioning.
Phil Dean, managing director at London-based Certain, said: “Our brief was to design a glass that would be a coveted piece of art that inspired fans of Kopparberg and communicated Kopparberg’s unique brand story.
“It was a fantastic opportunity to get under the skin of the brand to create Read full story ›
Source: The Drum
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