Labour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign.
Promote is linked with Labour’s voter database and will enable the party to identify specific people in a constituency for candidates to target a message to, its joint national elections coordinator Andrew Gwynne told the Guardian.
He cited so-called Waspi women – those born in the 1950s and opposed to changes to the state pension scheme – as an example of the kind of demographic the tool could identify. “We can now, using Promote, identity the Waspi Read full story ›
Source: The Drum
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