Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to better evaluate how ads on the large screen boost search activity.
The move means that advertisers will be able to buy ad spots on addressable, national and local TV via tie-ups with its three launch partners via partnerships with Wideorbit, Clypd and its Google Fiber.
Google is labeling this “the first step towards allowing advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective Read full story ›
Source: The Drum
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