By Seb Joseph

Bereft of inclusivity, any forward-thinking diversity drive is likely to fall flat. It’s not enough to hire people from diverse cultures if a business can’t embrace and galvanise those views. Like any brand looking to change people’s attitudes, Aviva turned to its top marketer to figure out how to move beyond tolerance to inclusion.

It’s a “huge marketing job”, says Jan Gooding, the global brand director turned chief inclusion officer at the FTSE 100 company. Just as she would for a carefully pruned marketing strategy, Gooding must now prove the business case for why the Read full story ›

Source: The Drum