By Mike Thorne

Should FMCG brands shift spend to digital or return to TV advertising? Should content be created in-house or by an incumbent (hi Pepsi). How can a brand stay ahead of the curve and on everyone’s shopping list?

From my research team’s latest conversations with marketers at the top spending FMCG brands it’s clear that many are wrestling with the same big questions. Here are a few insomnia-inducing conundrums that marketers in the sector are contemplating…

How to get on the shopping list

For many household names, getting on the shopping list is surprisingly critical – it’s been brought up by everyone from <a target=_blank Read full story ›

Source: The Drum