Manchester City have renewed their partnership with Chinese technology, content and services company BNN as the club looks to increase commercial opportunities in Asia with training clinics for fans and a presence on the country’s leading news outlet.
The agreement will see BNN work with City to developed coaching programmes, provide special VIP experiences for Chinese football fans and run exclusive content and competitions through the Xinhua News mobile app- the country’s biggest news outlet.
BNN’s Chinese operating partner, NewNet, will work with the club to manage a new programme intended to support grassroots football in China with four football Read full story ›
Source: The Drum
Industry News