Citi has appointed Jennifer Breithaupt as its new global consumer chief marketing officer, the company announced today (April 25). In her new role, Jennifer will be responsible for Citi’s global marketing campaigns and brand positioning efforts of its card products.
Breithaupt, who joined the bank in 1999, previously served as managing director, media, advertising and global entertainment for Citi and has played a key role in building brand loyalty with the 33 million cardmembers in the US. She was instrumental in building Citi’s entertainment program Private Pass, which brought card members closer to their favorite artists Read full story ›
Source: The Drum
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