By Benjamin Cher

Singapore Airlines and Singapore Tourism Board has launched a new campaign to promote Singapore as a stopover destination for Australians.

The “Singapore Stopover Holiday” campaign was launched via United Yeah, who created an interactive website to increase awareness of the package and encourage Australians to visit Singapore.

The package, which includes airport transfers, accommodation from a selection of hotels, access to over 20 Singapore attractions including the Singapore Zoo and Gardens by the Bay, aims to promote Singapore as a tourism destination.

“We are confident it will result in a significant increase in consumer awareness of our Singapore Stopover Holiday program,” Read full story ›

Source: The Drum