Stakeholders have called for a parliamentary review on regulation surrounding branded content publishing – a move influenced in part by advertisers’ part to play in the fake news solution.
Yesterday (25 April) saw the Branded Content Research Network present both academic and anecdotal findings around the intensifying merging of media and marketing communications to members from the likes of the ASA, the IAB, Ipso and Ofcom. It highlighted the problems arising from unlabeled branded content, particularly in the digital realm, and the threat it poses to the public’s trust of journalism.
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Source: The Drum
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