By Laurie Fullerton

Nearly two-thirds (64%) of UK and US marketers agree it’s their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by BlueVenn indicates a vacuum exists between the need for data analysis and the burden of data on the more creative aspects of a marketer’s role.

The report found 57% of UK and US marketers still don’t use data to form accurate views of their customers and that although B2C and B2B marketers are developing some analytic skills, the sheer volume of data Read full story ›

Source: The Drum