The introduction of the new General Data Protection Regulation on 25 May 2018 is currently “a big cause for concern” among UK charities, according to a new white paper from digital consultancy ClearPeople.
While previously it was acceptable for charities to send email communications based on implied consent, i.e. including easy opt-out functionality, the new regulations detail that all data subjects for marketing must provide explicit consent to receive communications and that the sender must be able to prove that consent has been given.
Katya Linossi, founder and chief executive of Clearpeople, said: “This is being called a Read full story ›
Source: The Drum
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