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EU reviews sponsorship, product placement and ads on TV in child protection drive

on Apr 26, 2017 | 0 comments

By John McCarthy

MEPs are legislating to protect children from illicit content portraying violence, hatred, terrorism and harmful advertising both on TV and across the internet.

Culture Committee MEPs advocated more stringent child protections across a fragmented media base throughout member states.

A leading suggestion was for video platforms to have in place an “easy-to-use mechanism” allowing users to report questionable content unsuitable for children.

The committee also proposed banning advertising and product placement for tobacco, e-cigarettes and alcohol in children’s TV programmes and video-sharing platforms.

Rapporteur Sabine Verheyen (EPP, DE) said: “We proposed adapting some of the rules applying to programmes on television to internet services, Read full story ›

Source: The Drum