By Laurie Fullerton

Brand affinity starts young so when Google checked in with Gen Z in a recent report called “It’s Lit” it found that several Pacific Northwest companies — Nike, Amazon, Microsoft, and Starbucks — are “cool” according to the report, but as a whole teens do not think the Wall Street Journal, Yahoo, Sprint, Virgin America, TMZ or McDonalds have the cool factor.

For those who grew up thinking jazz was cool, the Google report, which surveyed 1,100 teens, redefines cool as Gen Z sees it as a “representation of their values, Read full story ›

Source: The Drum