A further 20 brands have signed up to a brand safety audit conducted by the Joint Industry Committee for Web Standards’ (JICWEBS) as part of ongoing efforts to clean up the digital advertising supply chain.
AdMaxim Inc, Clearstream and Index Exchange are among the 20 brands to sign up to the audit as they look to join the 35 companies who have now achieved JICWEBS’ certification for brand safety.
The audits are the latest attempts by industry bodies to improve the effectiveness of the digital ecosystem following the Times expose on digital advertising which revealed media buyers were Read full story ›
Source: The Drum
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